Checklist for Selling Your Watch

Description

Describe the condition of the case, dial, crystal, movement, bracelet/strap.
How long have you had the watch and where did you get it?
Any repaired, replaced or aftermarket parts?
Any service history? Include the last known battery change for quartz watches.

Specs

Brand & model name/number
Year/month of manufacture
Country of manufacture
Type of watch, e.g. automatic, quartz, solar, etc.
Case material
Bracelet/strap material
Crystal material
Case width – indicate whether crown is included.
Case thickness
Lug width
Bracelet wrist size
Case and bracelet/strap combined weight
Water resistance
Length of any remaining guarantee
Additional items, e.g. box, manual, guarantee, bracelet links, etc.

Logistics

What shipping method will you use and who will pay? Any country restrictions?
Will you offer a refund? If so, on what condition?
Are you open to offers/negotiation?
Why should people trust you? Link to a verifiable reputation/rating.
Offer to answer any questions.

Photography

Clean watch thoroughly with a soft, dry cloth.
Use a horse-hair brush, toothbrush or toothpick for around the crystal and crown.
If the crystal is acrylic, use polish or PolyWatch to remove light scratches.
Use a plain white background.
Light the watch from the side with natural light, e.g. a north-facing window.
Either wear gloves or hold the watch with a cloth to move it between shots.
Crop to a square format for best compatibility with various websites.

Important photo angles:

Head-on shot of the case and dial. This is a candidate for the primary image.
Whole watch and all additional items. This is also a primary image candidate.
Low front shot towards bottom end link.
Low rear shot towards top end link.
Low side shot of crown side.
Low side shot of non-crown side.
Shot of the caseback.
Shot of the bracelet clasp or strap buckle.
Diagonal 4 o’clock shot of the case, for a kind of 3D perspective.
Close ups of the worst condition areas, to set expectations for buyers.

Optional photos:

Photo with caseback removed, if you're confident doing so.
Photo or screenshot of timegrapher data, if you have one.